It’s the little things in life that keep the mind active. Big events leave a lasting vivid impression, but those little things, your mind hordes them away like secret chocolate treats only to bring them out every now and then to remind you to slow down.
I was making my lunch yesterday, my knife clattering around in an almost-empty peanut butter jar. Those last dregs of my favorite lunchtime spread proving to be surprisingly slippery for a substance that’ll stick to anything. My knuckles banging the rim of the jar, my knife just a little too short.
I thought to myself, ‘Self, why is it that marketing today is so far out of touch?’
I said, ‘hmmm good question.’
My peanut butter and dill pickle sandwich – don’t judge me – momentarily forgotten I fully committed to this internal argument.
‘Self, do you suppose the marketing and packaging people never partake of peanut butter’s velvety goodness?’
‘Why would big business hire people who never used the product to promote or package it? The fact that the peanut butter jar should be shorter and wider, I would imagine, would be obvious.’
‘Yes I agree, self, but peanut butter isn’t the only product suffering from poor marketing and packaging. Look at the long-standing hotdog to bun package ratio argument.’
At that point I started rummaging around in the cupboards and fridge for other examples.
Jam? Nope, they are apparently smart, one can scrape the last of the purple jelly from the jar without soiling their fingers. You’d think peanut butter and jam, partners in sandwiches from way back, would keep each other in check. No, the hotdogs got to them too.
Mayonnaise? Ok, that’s a weird jump but I won’t judge you for putting mayonnaise on your peanut butter if you don’t judge my dill pickle tastes. But the mayonnaise now comes in a variety of packages to fill all sorts of spread enthusiasts, from the knuckle-lickers to the knife-cleaners and finally the utensil-free, squeeze bottle enthusiasts.
As I dug around for more examples I paused…
There is a point when you realize exactly what you are doing. How ridiculous the situation is. Arguing with myself about the depth of a peanut butter container?? Maybe I need to cut back on my coffee intake. I slowly backed out of the fridge
Thankful that there were no witnesses (disposing of bodies in the winter is problematic), I licked my knuckles and ate my sandwich in crunchy silence.
I realized something about my muse, it has a cruel sense of humour….