A recent example? In my last phone bill, from Bell
India Canada they announced, with great pleasure and a little smugness, I might add, that they were going “green”. From now on all their bills will be sent via E-Mail.
What’s that you say? That’s a good idea? In theory, yes it is, but look at your last bill. Look at the amount of pages they sent. They could have drastically reduced their own paper footprint by cutting back on the advertisements and white space they employ. I mean, three pages for one line of billing? Seriously?
Hidden in all of this supposed environmental conscious, back slapping, they also announced that if you choose, you can continue to receive a paper bill for the low, low price of $2 per month. $2 per month to pay for them to bill you? I’m sorry but maybe my house on planet commonsense is in the wrong galaxy. What about the older generation that does not and will not be going tech on us? Correct me if I’m wrong, but these older generationers account for a large number of the population. Bell’s advice to people who don’t own a computer? Buy one.
Bell’s marketing department needs to be slapped. How much business will they lose? They’ve just opened the door (wider) to rival companies that rub their hands together in greedy anticipation awaiting Bell’s next brain fart.
What are our options? Rogers? No, I’m sorry, but they wrote the hand book entitled, “How To Stay Out of Touch With Your Consumers”. More and more people are forgoing the traditional home based telephone, opting instead for cellphones as their main means of communication. For that matter, with the increased amount of content available online (i.e. TV, movie, music), Bell stands to lose even more than just phone service, Satellite, cel-phone etc). Hellooo Kodoooo!
So how does a company let itself get this far afield? How do they stop caring about their customers? Well, they start by moving their phone support off shore. So much for supporting Canadian based business. As far as I’m concerned, if all my movies and TV shows and music has to meet a CRTC imposed Canadian content guideline, then all supposed Canadian business’ should also have to adhere to that criteria.
I’m not against the people working for Bell overseas, I’m against Bell for going there in the first place.
And lastly, I would question the definition of negative billing in this instance. I would say there is a legitimate case should someone decide to make Bell’s life miserable. Afterall, turnabout is fair play. In fact here are a couple of informative links http://www.sse.gov.on.ca/mcs/en/Pages/Memberships_Negative_Billing_Options.aspx, and a definition that is in English and not government double speak http://en.wikipedia.org/wiki/Negative_option_billing. To quote Bugs Bunny “Gee, I’m a real stinker, ain’t I?”
What do you think? Are their gorrilla (yes I spelt it that way on purpose) tactics justified or just posturing? Do they really care or are they just smiling for the camera?